How to generate more customers for your business at the real estate expo?

Here are some rules to generate a maximum number of customers and make your participation in the Ivory Coast Real Estate Show profitable.

It is clearly not for nothing that companies are jostling to have a stand at the real estate fair. It is an opportunity for them to make contact with potential customers, especially since it is a significant investment. In this article, you will find tips for effectively gaining a mass of customers during a real estate event.

Inform attendees of your presence at the show If you prepare your entry well, you will succeed in attracting the maximum number of people who visit your stand throughout the event. As an exhibitor, you must first create traffic. Of course, you will invest in communication in addition to that which the SICI already carries out for all the participants.

You should not hesitate to invite your customers to a place where they will obviously see your other competitors. But if you forget to invite them to a trade show where you are participating, they will feel forgotten and this is not good for your business. People are often busy and have to plan their schedules. It is recommended to send invitations at least one month in advance before the trade show. But in the meantime, you must follow up and remind them so that your event is not in the dungeons. Have visibility during the event With quality visitors, exhibitors will not have too much difficulty seizing opportunities. However, the goal is to attract as many passers-by as possible in order to eventually lead them into real estate transactions. It is therefore advisable to work on this visibility. You can already sponsor the accessories distributed at the show, such as small bags or t-shirts for example. Put your logo on them. It will have a very good effect. Arrange your stand so that it attracts and is quick to receive as many visitors as possible.

Working on the aesthetics of the stand You must take care of the appearance of your booth at all costs, because participants will be seduced by beautiful booths. And this is what will differentiate yours from other exhibitors. Keep bright colors, because this will get your message across. Your displays must not only be distinct, but clear. Make it easy for people to access your booth. Professional and welcoming hosts do a great job. Demonstrate using visuals, such as a video demonstration on a screen for example. When your visitors are particularly interested, they are likely to ask questions, formulate satisfactory answers that you will have already prepared in advance. Your salespeople must be available for this kind of moment.

How to animate your stand? Anything can be considered to liven up your stand and make it more attractive. With games and debates, you will notice that people will be interested in yours. Prepare a short questionnaire for visitors to fill out to enrich your database. Bet on a much more professional animation. Making contact The most important thing in a trade show is to present the scope of your services: the advice you can provide as a professional, the transactions you will be able to carry out, the strategies you will implement to help your client in their efforts. This will help you to enrich your database and take orders. Offer promotions on specific offers to encourage visitors to request your services. But also specify that these are limited offers.